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FERRARI DESIGNS SPECIAL LOGO TO CELEBRATE YEAR OF THE HORSE

24 April 2015

Ferrari revealed a new logo in Beijing to mark the Chinese year of the horse.





















Combining Chinese traditions of calligraphy, seal-cutting and text was displayed at Ferrari’s booth along with the new California T, which was making its first appearance outside Europe.





















Designed in the form of a traditional Chinese imperial seal, the logo is Ferrari red and shaped like a stamp.


It includes Ferrari’s signature prancing horse and a message in Chinese meaning “may the year of the horse bring success.”